Module · Department: Marketing · From €27/mo

Forms — see where your enquiries come from – and whether they turn into bookings

How many guests fill in a form on the website – and what happens next? Forms gathers every enquiry in one place, shows which channel created it, and links it to confirmed revenue, so you can see which sources actually pay off.

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30-day trial · No commitment · Embedded on your website with one line · the source is set automatically on submission

Do you know the answers?

4 questions most hotels cannot answer

Enquiries arrive every day — from Google, from the ads, from people typing the address directly. What few can answer is which source sent them, and which of them became guests.

How many enquiries do you get from the website?

Which source (e.g. Google Ads, Meta Ads, organic search, direct, e-mail, referral) creates the most enquiries?

Is there a difference between the channels that create enquiries and the ones that create paying guests?

How does the number of enquiries develop over time — are there seasonal swings you should know?

This is what you see

Every enquiry — with its source and outcome

Every enquiry gets its source on submission. The statistics show where they come from, how they develop over time — and which sources end up as confirmed bookings.

Forms SiloStay · demo data

Organic search 18 · 25.7 %
Google Ads 18 · 25.7 %
Direct 12 · 17.1 %
Referral 9 · 12.9 %
Other sources 13 · 18.6 %

Illustration with demo data (SiloStay). The real module shows your own figures.

✓One place for every enquiry — the forms are built in the module and embedded on the website — reply, notes and status per enquiry
✓The source per enquiry — Google Ads, Meta Ads, organic search, direct, e-mail, referral — set automatically
✓Conversion per traffic source — enquiries, bookings, conversion % and revenue — source by source
✓Enquiries over time — day, week or month, up to 12 months back — so the season can be seen
✓Comparison against the previous period — the count with ▲/▼ against an equally long period before

How it works

From data to decision

No manual entry and no spreadsheets — the module builds on the data the hotel already has.

Build the form

Fields, texts and colours are chosen in the module — no developer needed.

Put it on the website

One line of code. The source and ad tracking come along by themselves.

Follow the enquiries

Reply, notes, status — and the statistics that show what pays off.

Try it LIVE

Try IO Planner on demo data

Enter your name, hotel and e-mail. We approve your access and send the link and details to your e-mail — then you can click through Forms yourself on our demo hotel SiloStay, with a short guide to take you along.

Try Forms on SiloStay

No credit card. No installation.

✓How it works: we approve your request and send the access link and details to your e-mail.

✓

Thank you — we have received your request

We approve your access and send the link and details to your e-mail. You will hear from us as soon as possible.

We only use the information to follow up on your interest — see our privacy policy.

Price

Get started today

Module-based pricing — pay only for what you use, and add more modules whenever you like.

1 form

€27 /mo

What it includes

✓Form builder and every enquiry in one place
✓The source set automatically per enquiry
✓Statistics, CSV export and the link to confirmed revenue
✓Spam protection and consent built in
✓1 form

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What hotels ask us

Does the form work on our CMS (WordPress, Wix, Squarespace …)?

Yes. The form is added with a single script link and shown in a frame on the page, so it works on WordPress, Wix, Squarespace and every other system that allows a script. You can lock it so it can only be shown on your own domains.

How does the module know where the enquiry comes from?

The script sends the tracking along when the guest fills in the form: the campaign tags in the link (UTM), Google's and Meta's click IDs and the page the guest came from. From this, the source is set automatically on submission — the first source the guest came from, if it is known, otherwise the most recent one.

What about spam and consent (GDPR)?

Spam is filtered out silently: a hidden field that only robots fill in, a 3-second time trap and at most 5 enquiries an hour from the same sender. Consent is switched on in the form's settings with your own text and a link to your privacy policy — the form then cannot be sent without acceptance.

How is an enquiry linked to a booking and revenue?

The enquiry is linked to a company based on the email domain or the company name — only when there is one unambiguous match. Every night the module looks for bookings in your PMS from that company, created after the enquiry (within 6 months by default). They are shown as suggestions, and you confirm yourselves which ones belong. Only confirmed bookings count as revenue.